10 Different Methods to Attain Page 1 Organic Rankings on Google

PAGE 1 GOOGLE RANKING – Here are 10 different methods for achieving page 1 Google rankings on Google.

The Google search has been evolving since the very beginning. Over the last decade, this evolution has been influenced by technological advancements and shifts in user expectations. The following outlines ten opportunities to increase website traffic from Google, along with strategies to achieve them.

Google has consistently worked towards enhancing the utility of search results, adapting to changing user habits, particularly driven by the rise in mobile searches. The implementation of knowledge panels in 2012, followed by featured snippets in 2014, and local search packs earlier, have rendered the traditional approach of optimizing for the classic “10 blue links” outdated—a practice rooted in SEO history.

In its place, there are new avenues such as rich results, featured snippets, Map Pack results, and knowledge panels that present opportunities to attract more visitors due to the ever-evolving nature of search result pages. Staying informed and current is vital to competing effectively.

This article delves into diverse strategies for securing a spot on Google’s first page by tailoring content optimization to different types of search results. It’s important to note that this exploration is not exhaustive and remains subject to continuous change, as Google frequently experiments with and introduces new features (sometimes discontinuing existing ones).

Key Categories of Rich Search Results

The examples provided below can be categorized within these groups (with some potential overlap):

• Rich Results
• Featured Snippets
• Knowledge Panels
• Local Business Results

Rich results encompass augmented organic search outcomes that supplement standard text-based results, resulting in a more expansive and informative display. These enrichments imbue your outcomes with increased dynamism, visibility, and interactivity.

Featured snippets are improved answers displayed prominently at the top of search results, sometimes even before paid results. They’re sometimes known as “position zero,” which effectively makes them the first result out of the usual 10 organic positions.

These enhanced organic search outcomes come with extra visual enhancements, including star ratings, presented as part of a search result carousel. These results might also incorporate images from multiple sources.

Generally, these search outcomes provide direct answers to informational queries, often in the form of text, numbered or unnumbered lists, and even images sourced from various websites.

Featured snippets add dynamism, visibility, and engagement to your organic search listings.

Research data spanning 2020 and 2021 from various sources suggests that featured snippets are present in search results for around 11% to 19% of Search Engine Result Pages (SERPs).

It’s crucial to optimize for these search result enhancements in a way that aligns with your business goals and the intent of searchers.

Knowledge panels are informative panels about entities, which can encompass people, places, organizations, movies, music, and more.

These panels rapidly provide information about entities and are automatically generated.

Entities that are the subjects of these knowledge panels can “claim” them and influence the information displayed within.

Google also accepts user feedback regarding these knowledge panels.

For organizations and individuals, knowledge panels present an opportunity to showcase their information through Google.

Formerly known as Google My Business, Google Business Profile is a Google initiative enabling location-based businesses to manage their online presence whenever someone searches for their business or a local product/service.

The data within the Google Business Profile fuels the local Map Pack seen in organic search results.

It ensures accurate information presentation on Google Maps and allows control over the business profile exhibited in Google’s search results, covering aspects like contact numbers, addresses, and operating hours.

The probability of obtaining a result presented in these formats relies on numerous factors that only Google is privy to. However, it’s reasonable to assume that these factors play a significant role:

• Relevance to the query.
• Vertical, industry segment, or category (such as flights, hotels, or restaurants).
• Correct use of structured data.
• Content quality.

Below are ten approaches to increase your chances of securing results on Page 1, potentially achieving Position 1 or even the coveted Position Zero in Google’s rankings.

For each approach, you’ll discover suggestions and references to aid in optimizing for that specific result type (though success is not guaranteed).

1. Plain Text Organic Search Results

Gaining the highest plain text organic search position on Google is more challenging than ever. Competition is fierce, and basic blue link results are becoming rare for certain types of queries, especially “how-to” searches. Moreover, the traditional ten blue link results are virtually absent on mobile devices due to continuous scrolling for search results.

How To Optimize For It

Address users’ information needs effectively. Strive for comprehensive superiority; that’s the level of effort required.

2. Video Rich Results

The prominence of YouTube results in Google’s search outcomes isn’t surprising. Previously, videos appeared as thumbnails alongside textual blue links. Presently, Google organizes them into Video Rich Results, which occasionally appear above regular text links.

How To Optimize For It

Facilitate both users and search engines in understanding your video’s content through pertinent, high-quality titles, descriptions, and tags. Employ suitable VideoObject Structured Data.

3. Carousel Rich Results

According to Google’s guidelines, four distinct types of information are eligible for carousel rich results:

• Course
• Movie
• Recipe
• Restaurant

In addition to movies, it also seems to be accessible for podcasts and even authors from the Victorian era.

How To Optimize For It

Check out Google’s markup specifications for all Carousels.

4. Featured Snippet

This kind of organic search outcome exhibits around 50 words of text, the title and URL of the page, along with a thumbnail featuring an image.

Featured snippets offer a valuable chance to attract more attention to your authoritative content.

How To Optimize For It

• Respond to informational queries pertinent to your company, its offerings, and services.
• When crafting content with the intention of achieving this type of result, maintain the structure of this paragraph and employ a straightforward Q&A method.
• Engage in the groundwork of investigating the questions people commonly pose and examine the outcomes. Identify instances where no results are presented or where existing results seem subpar or outdated. Commence from there and apply the insights gained from initial attempts on more manageable opportunities before targeting more competitive search phrases.

5. Data Table Snippet

Tables can effectively convey data or illustrate concepts. It’s worth noting that Google initially conceived this outcome for news media. Nonetheless, as brands increasingly undertake roles as content producers and might even delve into current news stories, this avenue could also be beneficial for businesses.

Google can also read data exhibited within HTML tables (without structured data) and exhibit it as a Tabulated Information Snippet.

6. Top Stories Carousel

The Carousel of Prominent Stories showcases the headline, source identity, and an enlarged image. Both blogs and media websites can be featured in these outcomes.

Efficient optimization here has the potential to lead to your article being transformed into an actionable feature on Google Assistant, allowing users to access your content through voice commands.

How To Optimize For It

• Google will display news content within the prominent stories carousel, irrespective of whether the article is released through AMP (Accelerated Mobile Pages) or not.
• The crucial aspect is that the webpage employs accurate structured data to convey pertinent details. This information is necessary for the content to be showcased in the Top Stories segment of Google’s search outcomes.
• Moreover, it’s essential to utilize the appropriate featured image size. Google advises that images for AMP pages should have a width of at least 1200 pixels.
• Regarding non-AMP pages, Google’s developer page for article structured data suggests a minimum width of 696 pixels. Nevertheless, the guidelines for Google’s Discover program propose that all pages incorporate images with a width of at least 1200 pixels. Consequently, for Google News, it’s advisable to opt for images with a minimum width of 1200 pixels. This ensures eligibility for display not only in Google News but also in Google Discover.

7. Local Business Knowledge Panel Card

By employing correct coding and enhancements, business panels can offer a substantial amount of features and engagement.

Not only can users access your location, contact details, and operating hours without the need to navigate to your website, but they might also have the option to perform tasks like reserving a table, making an order, or scheduling an appointment.

As you incorporate more pertinent details, your panel grows in scope, ensuring its visibility on both desktop and mobile devices is hard to overlook.

How To Optimize For It

Maximize the extent of your panel by filling your Google Business Profile (GBP) with detailed and appropriate information, aiding users in forming judgments about your enterprise.

Regularly observe your GBP dashboard and engage with individuals who provide reviews, pose inquiries, or try to connect with your business.

Ensure the accuracy of all details to prevent negative user experiences (like leading someone to a closed establishment) and to maintain search engine confidence in your brand.

8. Event Rich Result

By adding Event Structured Data to your events pages, you may improve the visibility of this data in Google Maps and Search results.

Additionally, users can filter results by date and view more events by clicking through.

How To Optimize For It

• Use Google’s Data Highlighter for a few or very few occasions on your website.
• Use the appropriate Events markup.

9. Review Snippet

A review snippet or the average combined rating score may be added to your rich result when Google locates the right markups for reviews.

This type of rich search result is now offered for books, nearby establishments, films, music, goods, and recipes.

10. Logo In Knowledge Panel & Search

By making sure your logo appears in both your company panel and in search, you can strengthen your branding at every opportunity.

How To Optimize For It

• Use a logo with a minimum size of 112 × 112 pixels in the jpg,.png, SVG, or WebP formats.
• Make sure the image URL can be indexed and crawled.
• Use the appropriate markup.