15 Best SEO Keyword Research Tools In 2023

15 Top Keyword Research Tools for SEO In 2023

SEO KEYWORD RESEARCH TOOLS – In this article, you will know the very best keyword research tools that experts use to grow their website traffic.

Consult any SEO expert, and they’ll explain that attempting to perform keyword research without the aid of a keyword research tool is a daunting endeavor. In fact, constructing an exhaustive catalog of keywords complete with their monthly search volumes is nearly unfeasible.

Given that keyword research stands as a pivotal component within any effective search engine optimization strategy, the appropriate keyword research tools constitute a vital aspect of your arsenal of SEO resources.

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Whether you’re a beginner in the realm of SEO or simply seeking fresh tools to explore, we’ve compiled a roster for your consideration. In the following discussion, we will delve into 16 of the finest keyword research tools relied upon by SEO professionals, helping you in selecting the optimal one that aligns with your requirements.

The Best Tools For Keyword Research

1. Semrush

Counted among the most widely used keyword research tools in the market, Semrush offers an all-encompassing suite of SEO utilities.

Specifically, for keyword research, it includes:

Keyword Overview: True to its name, this function furnishes a synopsis of keywords, encompassing details such as search volume, complexity, CPC, and variations.
Keyword Magic Tool: This utility supplies you with keywords categorized under broad match, exact match, phrase match, and associated terms. Additionally, it provides pertinent metrics regarding search volume, intent, and competitiveness.
Keyword Manager: Exclusively accessible to Semrush users with paid subscriptions, this tool facilitates in-depth analysis and the exportation of data.
Position Tracking: This feature empowers you to monitor the daily ranking of your website in comparison to competitors.
Organic Traffic Insights: By amalgamating data from Google Analytics, Search Console, and its proprietary data, this resource aids in the identification of keywords that genuinely steer organic traffic to your website.

2. Ahrefs Keywords Explorer

It is a comprehensive SEO toolkit that incorporates a Keyword Explorer feature, delivering highly detailed insights about keywords. Leveraging data from ten different search engines, it goes beyond suggesting keywords, offering details about search volume, ranking complexity, and keyword trends. Of particular significance is its ability to reveal your competitors’ keyword strategies, enabling you to pinpoint keywords they’re ranking for, but you’re not.

This knowledge becomes invaluable for generating fresh content aimed at capturing that specific web traffic.

3. Google Keyword Planner

It is a stemming from the world’s dominant search engine, and is a tool designed to assist in identifying valuable keywords. While it might not possess the extensive functionality of some rival tools, it boasts a unique advantage: direct data from Google.

Mainly catering to digital marketers engaged in Google advertising, this tool is accessible for free to those with a Google Ads account. The process is straightforward – input a keyword, and the tool will furnish you with data on estimated monthly searches, related keywords, and bidding insights.

4. Serpstat

Serpstat, another comprehensive SEO suite, provides a range of tools for link building, managing PPC campaigns, optimizing local searches, and conducting keyword research.

With the claim of utilizing the largest database, Serpstat aids in identifying keywords, analyzing their volume, popularity, and competition, and tracking your competitors. What sets Serpstat apart is its presentation of results, showcasing the featured snippet site as the primary outcome, facilitating your quest to secure that position for your own site.

The suite also encompasses features for tracking trending keywords, including regional searches, rank monitoring, and content assessment.

5. KeywordTool.io

The standout feature of KeywordTool.io is the abundance of keyword suggestions it furnishes.

For instance, when searching for [pharmacy], the tool generated a total of 669 relevant keywords. These words are accompanied by a comprehensive set of data vital to SEO professionals, including competition levels (both average and specific to each keyword), search volumes, and trend insights.

KeywordTool.io additionally allows for result filtering based on specific criteria, such as region, language, platform, and category. Like many other keyword research tools mentioned above, it empowers you to scrutinize your competitors’ rankings and pinpoint words and phrases they excel in but that you may be missing out on.

6. Moz Keyword Explorer

In the realm of SEO tools, Moz stands out as a major player. It comes as no surprise, then, that the suite includes a robust keyword research tool.

Available in both paid and free versions (with a monthly limit of 10 queries), Moz Keyword Explorer boasts comprehensive analytical features, robust keyword suggestions, and predictive metrics.

Moreover, it provides detailed insights into search engine results pages (SERPs), tools for uncovering long-tail keywords and search queries, and recommendations to enhance your international ranking.

7. Google Trends

Google Trends, a tool offered by the largest search engine, provides a no-cost keyword exploration utility. This tool enables you to input particular words or phrases, along with associated queries, for investigation.

It dissects outcomes in several valuable manners, encompassing regional interest, historical interest trends, and interconnected subjects and searches.

Additionally, you can compare two keywords to ascertain which one is experiencing a more pronounced trend.

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8. AnswerThePublic

Presenting itself as a “search listening tool,” AnswerThePublic leverages autocomplete information from search engines to deduce pertinent search inquiries and expressions.

This data is then exhibited visually, simplifying the identification of search volume categorized by queries, prepositions, contrasts, and associated searches.

Furthermore, it supplies an alphabetical compilation of keywords.

A cost-free version is available, suitable for limited research undertakings.

For consistent SEO activities, the Pro plan is superior, offering unrestricted daily searches, priority customer assistance, and customization choices.

9. QuestionDB

QuestionDB stands out as a valuable resource for uncovering relevant keywords that might not be recommended by other keyword research tools.

Upon entering a broad keyword, the tool generates a roster of highly precise queries linked to it.

This capability empowers the creation of content targeting less competitive yet promising terms and expressions, aiding in the establishment of niche authority.

Both free and paid versions are accessible, with complimentary accounts limited to a maximum of 50 results per search.

10. Jaaxy

Branding itself as the “most sophisticated keyword tool globally,” Jaaxy is a user-friendly application that furnishes an abundance of keyword suggestions.

Tailored for affiliate marketers, it furnishes an extensive compilation of interconnected terms and expressions, coupled with valuable insights on search volume, web traffic, and competitor achievements.

Furthermore, it supplies details on the ranking of your website for monitored keywords.

11. Long Tail Pro

Crafted with the precise purpose of assisting SEO experts in pinpointing elongated keyword phrases, Long Tail Pro encompasses a set of five tools that comprehensively address various aspects of SEO:

Keywords.
Rankings.
Backlinks.
SERP Analysis.
Site Audit.

The keyword research tool provides a range of functions that marketers might find valuable. These include categorizing keywords, analyzing campaign metrics, and assessing competition. However, its greatest asset lies in its capability to uncover highly specific long-tail keywords from a broad starting point, delivering up to 400 relevant terms within moments.

12. Majestic

Majestic offers a trio of keyword tools as part of its SEO toolkit. The first is the Keyword Generator, which aids in discovering fresh keywords for content and targeted ads.

The second is the Keyword Checker, which maintains a vast index of tracked words and phrases. Lastly, the Search Explore feature delves into keyword competition, providing a more detailed perspective on ranking difficulty, exclusively accessible with Pro-level plans.

13. Soovle

Soovle employs a comprehensive approach by scouring various sites like Google, Amazon, Bing, Wikipedia, and YouTube. This effort produces often overlooked keyword suggestions. The results are organized by website, enabling content optimization for each platform. It also facilitates saving suggestions for future use or exporting them as a .CSV file.

Moreover, an alphabetical list of top internet keywords is supplied, indicating the platform where each rank highly.

14. Keyword Surfer

Keyword Surfer stands apart from other tools due to its Chrome plugin nature rather than a standalone platform. This plugin facilitates the collection and analysis of search data, as well as the organization of keywords into collections. It simplifies monitoring search intent, uncovering topic clusters, and swiftly evaluating search volume.

15. Google Search Console

Google Search Console is a crucial addition to any roster of keyword research tools, even though it doesn’t fit the technical mold. Its inclusion is driven by the performance report it offers. By breaking down a website’s performance, it reveals the sources of incoming traffic, the queries that bring visitors, and the highest-performing pages.

This data can be a goldmine for identifying fresh keyword possibilities and optimizing current content. Furthermore, the flexibility to tailor your reports to your preferences enhances its utility.