A lot of business websites’ success gets solid support from the tools that make the work easier. Among these are email marketing and automation tools.
These tools has helped users reach a wider audience and convert their contacts to customers. In be a great way for driving sales by informing your audience on a customized note.
over 4 billion global email users
99% of email users check their email at least once daily
62% of consumers prefers email communication
There are countless email marketing and automation tools across the internet and choosing the best one can be pretty confusing. Meanwhile, we’ve got some suggestions on which perform best on the task – read on the best email marketing and automation tools:
1. ActiveCampaign
More than 180,000 people across the globe use Active Campaign — the #1 email marketing tool over the net.
This impressive tool allows users to create unique emails, newsletters, and promotions that build customer connection.
Email Marketing
Marketing Automation
CRM (Customer Relationship Management) Tools
easy-to-use dashboard
well-designed templates, advanced sales marketing animations
in-depth reporting
ActiveCampaign gives users the options to create specific communications that would appeal to their customers. No wonder a lot of websites are using this tool are able to keep their clients and discover new leads.
This email marketing service bears a unique feature allowing users to set contacts even without an email builder – you can easily add or remove specific contacts before hitting send email.
Turn your contacts into clients…
Sending your contacts exactly what is appealing to them can boost strong brand relationships.
Once you have established excellent connections with your customers, you can create an email list so you can get them to click through your website regularly. There are four (4) main factors on using email marketing:
Targeted and personalized communication
Cost-effective in reaching large audience
Measurable results
High return on investment (ROI)
Active Campaign provides a wide range of data such as the open rates, click-through rates, and conversions that make it easy for users to analyze the result of their campaigns.
Also, studies have found that email marketing has been delivering a higher ROI to businesses using this tool compared with other marketing strategy.
ActiveCampaign makes it easier to run campaigns
The automation of this email marketing tool makes it easier for users to spread out notifications in a snap. Save time and energy and join the 95% of the businesses who achieved great heights with this tool.
contact management
advanced reporting
automated lead nurturing
dynamic content
Automating your work does not only save you time but will also allow you to focus on higher-level tasks.
Customer Relationship Management (CRM)
ActiveCampaign’s sales automation feature helped a lot of users boost their businesses’ success. It helps business individuals manage multiple pipelines, update deals, and make follow ups in a snap.
The CRM & sales automation feature of ActiveCampaign are beneficial in several ways:
boost sales and marketing tasks
analysis of customer actions
multiple pipeline management
lead scoring and monitoring
contact management
customer data tracking and compilation
Pricing
The ActiveCampaign costs vary depending on which tools and services you wish to purchase but you may take advantage of the bundles.
Marketing (Email & Marketing Automation)
PLUS
$49 / month
PROFESSIONAL
$149 / month
ENTERPRISE
Customized
Sales (CRM & Sales Engagement)
PLUS
$19 / month
PROFESSIONAL
$49 / month
ENTERPRISE
Customized
Bundles (Markting Automation + Sales CRM)
PLUS
$93
PROFESSIONAL
$386
ENTERPRISE
Customized
Transactional Email (API + SMTP)
You may also opt to subscribe to the Transactional Email which is priced on a monthly basis with email limits in a month. Meanwhile, you could go pass the limit set on your package.
Emails
per month
10,000
50,000
125,000
300,000
700,000
1,500,000
3,000,000
5,000,000
Monthly
Price
$15
$55
$155
$245
$455
$775
$995
$1,295
Additional
emails
$1.80 per 1000
$1.30 per 1000
$1.10 per 1000
$1.00 per 1000
$0.80 per 1000
$0.60 per 1000
$0.40 per 1000
$0.30 per 1000
2. MailChimp
When it comes to email marketing tools that bears a simple user interface, MailChimp made a name. Both beginners and experts easily navigate this tool.
convert with automations
scale with AI and Analytics
target with segmentation
sync with integrations
With MailChimp, you can turn site visitors to customers with emails that come on time. Also, you can choose from 20+ AI and data tools in creating and designing contents.
Another excellent feature of MailChimp that enabled it to keep its users are its segmentation tools. It allows users to analyze the behavior and interests of your contacts so you can keep your emails relevant.
Get more opens, clicks, and sales…
Keeping your emails relevant to your contacts can boost not only your clicks but also your business’ sales.
MailChimp offers a free version but does not bear the essential features:
Email support for 30 days
Pre-built Email Templates
A/B Testing
Basic Automated Customer Journeys
Onboarding
Predictive Segmentation
Campaign Manager
Meanwhile, with the little costs of the Standard and Essentials Plan offers, you can get to enjoy a 1-month free trial along with those key features of the email marketing tool.
STANDARD
starts at
$13 / month
ESSENTIALS
starts at
$20 / month
PREMIUM
starts at
$350 / month
3. HubSpot
HubSpot is popular as an all-in-one marketing suite – its tools work across marketing, sales, service, and customer relationship management (CRM).
Attract more audience…
With HubSpot, you can attract more people with your lead forms, live chat, and online ads.
HubSpot has all the tools ideal for inbound marketing campaigns as well as productivity-boosting tools to raise your sales.
This email marketing tool can handle different types of contents – emails, social media posts, and blog posts.
full-marketing suite with email marketing tools
only pay for contacts who receive your marketing content
helpful online training courses
email health tab that helps monitor delivery rates
The offer of HubSpot that works across various channels comes with a 14-day free trial. After it, users can subscribe to one of the three (3) plan offers.
STARTER
$45 / month
PROFESSIONAL
$800 / month
ENTERPRISE
$3,600 / month
4. Drip
One of the top email marketing tools for e-commerce businesses is Drip, an excellent suite that is known to boost online user experience for shoppers.
With this marketing asset, subscribers get customized emails influenced by their shopping behaviors.
Drip works across multiple channels – email, social, and onsite pop-ups. Over 6,000 brands trust this email marketing tool.
markets on different channels
in-depth behavior-based segmentation & customization
pre-built playbooks
Smart A/B Testing
in-app insights and guidance
Drip also features one-click integrations with user’s store and other marketing tools. There is a 14-day free trial along with these inclusions:
1 – 2,500 people
unlimited email sends
onsite campaigns
email support
free migration
The monthly fee of Drip depends on the number of active people in your email list and the volume of emails sent in a month.
5. Moosend
Moosend is popular as an affordable option for email marketing tool without compromising the services.
This marketing and automation tool is easy to use and allows users to create attractive emails to be sent to the contacts in the email list.
low plan costs
drag-and-drop newsletter editor
content A/B Testing
list segmentation
AI Subject Line Optimizer
Countdown Timers
With Moosend, users can enjoy fully-customizable templates. These can serve as excellent opportunities to build strong brand connections with your contacts.
Moosend also offers a marketing automation tool. It makes repetitive tasks hassle-free to handle and drive more sales.
pre-made automation templates
100+ triggers
user action tracking
visual workflow builder
website activity tracking
holistic reporting
How to Use Email Marketing
Are you excited about how the email marketing can help simplify your work and boost your website’s performance?
There are 3 easy steps to go:
Step 1
Step 2
Choose your Email Service Provider.
Step 3
Use automations to make the work easier for you and analyze the reporting to ensure the success of your campaigns.
Do you want customized email marketing and automation tools?
Themesation offers different types of services including the development of plugins and tools that are not yet available in the market. Allow us to help you make your work easier, visit – Themesation Consultancy Service.