WordPress Career Options: How to Use It to Earn A Living

WORDPRESS – In this article, you will discover how to make a living with WordPress. We’ll show you the best WordPress careers.

Are you considering switching to a career in WordPress? When contemplating changes to your profession, it’s important to explore all your options and ensure that your new career path offers long-term stability.

In this article, we will present the most promising opportunities within the world of WordPress careers, allowing you to discover how you can earn a livelihood through WordPress.

Why Choose WordPress Careers?

WordPress stands out as a remarkably successful content management system. It ranks among the finest website builders, is both free and open source, and drives 43% of websites on the internet.

Please note that when we discuss WordPress, we refer to the self-hosted WordPress.org platform, as opposed to WordPress.com.

Given WordPress’s widespread popularity, you might be curious about the potential for sustaining a livelihood within this domain.

The encouraging news is that pursuing a new career in WordPress can be secure and rewarding. The demand for WordPress professionals remains robust due to the platform’s popularity and continuous expansion. Additionally, there exists a multitude of WordPress career options catering to individuals with diverse skill sets.

You could initiate your journey as a freelance WordPress website developer, offer your expertise in website flipping for profit, or establish your WordPress site as a supplementary business venture.

Alternatively, you could explore job opportunities with some of today’s most prosperous WordPress companies, such as Automattic, WP Engine, or Awesome Motive (the parent company of WPBeginner).

With that in mind, let’s delve into the top WordPress career paths that enable you to earn a living with WordPress.

WordPress Developer

WordPress developers assume the responsibility of crafting and customizing WordPress websites, eCommerce platforms, plugins, and bespoke themes by employing programming languages such as PHP, JavaScript, CSS, MySQL, HTML, and more.

Your efforts will encompass tasks like incorporating new features, optimizing performance, and resolving technical challenges. While this may entail creating new code, you’ll also be tasked with enhancing existing code, diagnosing and rectifying bugs, updating legacy code, and collaborating with fellow developers.

The employment prospects for web developers and web designers are expected to grow by 13% from 2020 to 2030, surpassing the average growth rate for all occupations. Notably, WordPress developers, encompassing both backend and frontend developers, are in particularly high demand, given WordPress’s utilization by 43.2% of all websites.

WordPress UI/UX Designer

The role of a WordPress UI/UX Designer involves shaping the user interface (UI) and enhancing the user experience (UX) of WordPress plugins and themes. The primary focus is on crafting visually appealing and user-friendly interfaces and conducting UX assessments to ensure a positive user journey.

While developers concentrate on the technical aspects of software development, UI/UX designers are dedicated to optimizing the user experience. Developers primarily deal with code, whereas UI/UX designers work extensively with visual elements like images and text.

Nevertheless, there is some overlap between these roles, with many professionals possessing skills in both areas. Ultimately, the common goal of developers and UI/UX designers is to create software that combines functionality with user satisfaction.

Choosing between a career as a developer or a UI/UX designer should be based on your personal strengths and interests. If your passion lies in crafting visually appealing and user-friendly interfaces, then pursuing a UI/UX designer role might be the right path for you.

WordPress QA Engineer

A QA engineer, or quality assurance engineer, plays a crucial role in ensuring the quality of software by identifying and rectifying issues before software is released to the public. This involves designing and executing tests, analyzing the test results, and reporting any bugs to developers.

QA engineers often automate these tests to streamline the testing process and save time. They then scrutinize the test results to determine the severity of any identified bugs.

Effective communication is key, as QA engineers need to convey bug details clearly and concisely to developers to facilitate prompt fixes. This often entails collaborating with developers to pinpoint the root causes of issues and develop solutions.

If you seek a career where you can apply analytical and problem-solving skills to make a meaningful impact, a role in QA engineering may be an excellent fit.

Marketing Specialist

Marketing specialists in the WordPress realm conduct market research and devise marketing strategies to drive sales of plugins, themes, or services offered by WordPress companies. Their responsibilities encompass planning promotional activities, content marketing, and overseeing social media channels. Collaborating with partners to promote their products and services through affiliate referral programs is also part of the role.

Marketing specialists work closely with cross-functional teams, including developers and designers. They are responsible for designing and optimizing landing pages, creating email newsletters to generate leads and sales, and establishing relationships with potential customers and industry influencers. Attending WordPress events and conferences, such as WordCamp, is often a part of the job.

WordPress Support Specialist

Support specialists ensure that customers can effectively use WordPress plugins and themes on their own websites. They troubleshoot errors, respond to customer queries, and provide solutions to enhance the overall user experience.

Technical support focuses on resolving specific problems, while customer support aims to create a positive overall experience. However, these roles often overlap, with many technical support representatives possessing strong customer service skills.

Support staff engage with customers through various channels, including phone, email, help desks, or live chat. Building trust-based relationships by attentively listening to customer needs results in satisfied and loyal customers.

To succeed as a support specialist, one should be patient, empathetic, and well-versed in the product’s documentation and common issues.

WordPress Content Writer

Content writers craft engaging and informative content to promote WordPress plugins, themes, and services. This includes writing documentation, tutorials, marketing materials, and blog posts to support and market the company’s products.

Tasks involve composing accurate descriptions for landing pages, marketplace listings, and sales pages, highlighting key features, incorporating screenshots, and emphasizing unique selling points. Technical documentation for WordPress plugins and themes is also part of the role, necessitating a solid understanding of WordPress and its features.

Content writers collaborate closely with the development team to stay updated on new features, updates, and bug fixes, ensuring that the documentation reflects the latest product version. SEO optimization, including keyword research, meta descriptions, tags, and adherence to SEO best practices, is also essential.

Video Content Creator

Video content creators are responsible for producing videos to promote WordPress products like plugins or themes, including tutorial videos explaining specific tasks and use cases.

The role involves content planning, scriptwriting, simplifying complex topics for easy comprehension, researching trends, and analyzing audience preferences. High-quality video production, including camera work, lighting, and audio quality, is a key responsibility.

Editing and optimizing videos for online viewing, along with adding metadata for improved video SEO, are part of the process. Video distribution on platforms like YouTube or Vimeo, as well as embedding videos in WordPress for website viewing, is also vital. Collaborating with the marketing team to promote videos further enhances the reach and impact of the content.

Graphic Designer

Graphic designers are tasked with creating visual elements, icons, logos, and overall aesthetics for WordPress plugins and themes. Collaboration with developers and team members is essential to improve visual appeal, usability, and branding.

Designing with usability principles in mind is critical, focusing on clear visual cues, buttons, and icons to enhance user interaction and achieve their objectives. Additionally, graphic designers may create visuals for blog posts, social media content, and video thumbnails, and work with marketing teams to produce promotional materials and graphics.